I am constantly awed by my dear friend, Joy. She is naturally gifted in so many ways; a skilled baker and baked good decorator; a wonderful illustrator; musically brilliant (last week at church, I witnessed her playing bass, singing, AND playing a pedal-operated tambourine!), and in her professional life, she is a dedicated and purpose-driven marketer for FlowMSP. I am a more creative person just being in her orbit. So when she asked if I could create some social media branding assets for her newest creative endeavor, Joylyn, I was flattered and excited to get to work! As stated on her Facebook bio, “Joylyn serves up smooth vocals self-accompanied by acoustic guitar. She gives a homey, folk feel to songs from a variety of decades and genres, including classic rock, folk, pop, indie, alternative, rock, and country.” She just recently wrote her first original song, “Pizza I love you.” It’s charming and adorable (and accurate. I love pizza so much.). Hear it here.
I wanted the branding to reflect Joy’s, well, joyful personality. Playful and light but also sophisticated and mature. I also wanted it to reflect the acoustic nature of her performances, so I brought elements of an acoustic guitar to the design. She had some professional promotional photos done by the ever-brilliant Seth Morris Photo & Video, which helped to set the tone for the branding as well.
The end result is a recognizable brandmark and accompanying social media branding assets that create a professional face for her online presence. I also threw in some business cards, which might be my favorite part of the set.
Joylyn is currently open for bookings throughout the summer. You can contact her here.
View more of our social media design.